Sponsorship Opportunity

Bobby Thompson BTCC

Bobby Thompson

Bobby Thompson is a prominent British Touring Car Championship (BTCC) driver known for his skill and competitive spirit on the race track. Born on July 27, 1996, in Hornchurch, Essex, Thompson began his racing career in karting before progressing through the ranks of British motorsport. He made his BTCC debut in 2018 and has since become a recognized figure in the series, known for his consistent performances and determination.

Thompson currently raced for Team Zeus Cloud Racing with WSR at Snetterton with astonishing results. West Surry Racing are a world renowned Race Team, how have an impressive trophy room and are one of the most successful Race Teams in the UK. Over the years, he has garnered attention for his impressive driving skills, strategic acumen, and ability to compete at a high level against some of the most experienced drivers in the championship.

Why Sponsor Bobby Thompson

In summary, Bobby Thompson’s success at Snetterton resulted in widespread PR and TV coverage, boosting his profile in the BTCC and providing valuable exposure for his sponsors and team. This coverage not only highlighted his racing talent but also engaged a broader audience, solidifying his status as a prominent figure in British motorsport.

Bobby Thompson’s outstanding performance at Snetterton garnered significant PR and TV coverage, highlighting his skill and raising his profile in the British Touring Car Championship (BTCC). His success at this event was marked by:

Thompson’s achievements were prominently featured in BTCC race broadcasts on ITV4, reaching a wide audience of motorsport fans across the UK. His on-track performance and podium finishes were highlighted in race summaries and interviews.

Post-Race Analysis:

Motorsport analysts and commentators praised Thompson’s driving skills, strategic acumen, and consistency, further boosting his visibility and reputation.

Team and BTCC Websites: Official press releases from Zeus Cloud Racing and the BTCC highlighted Thompson’s accomplishments, detailing his race results and contributions to the team’s success. These releases were widely disseminated across motorsport news platforms.

Motorsport Media: Leading motorsport publications and websites such as Autosport and Motorsport.com covered Thompson’s Snetterton success, featuring detailed race reports and exclusive interviews.

Increased Online Presence: Thompson’s Snetterton performance led to a surge in social media activity, with fans and motorsport communities sharing race highlights, interviews, and celebratory posts. His personal social media accounts saw increased engagement, with followers praising his achievements.

Interactive Content: Zeus Cloud Racing and BTCC social media channels posted behind-the-scenes content, race day highlights, and interactive posts, enhancing fan engagement and spotlighting Thompson’s success.

Sponsor Visibility: Thompson’s success at Snetterton provided significant exposure for his sponsors, with their logos prominently displayed on his car and racing gear during televised events and media coverage.

Positive Brand Associations: The high-profile nature of his success at Snetterton enhanced the brand image of his sponsors, associating them with a winning and competitive spirit.

Profile & Race Season 2024

Since winning the 2017 VW Racing Cup Championship, Bobby went on to compete in the BTCC in both 2018, 2019 and was in the title fight for the 2020 BTCC Jack Spears Championship. Having returned to the Championship in 2022, he secured his first BTCC podium and regularly finished in the top ten, which enabled him to secure the prestigious Jack Sears Trophy. In 2023 Bobby became a podium regular, enabling him to build a team around him, collecting a Championship points haul every race weekend.

Bobby’s goal for the 2024 season is to continue his success from 2023, securing more podium finishes and ultimately win the Independents Drivers Trophy

TV & Media

The Kwik Fit British Touring Car Championship comprising of 10 race weekends, 30 rounds in total, enjoys unrivalled and unprecedented coverage in the UK and is the most popular form of UK based motorsport with ITV’s free-to-air BTCC coverage viewed by over 16 million people across 270 hours of broadcasting on the ITV main channel, ITV4 and ITV Hub in the UK. It also boasts extensive coverage overseas across six continents, annually attracting 781 media outlets.

The TV exposure was very important in driving up the return on our investment figures for the brand partnership. The live TV was important but so was the highlights package and exposure across the digital channels that we also received.

Sponsoring a British Touring Car Championship

Sponsoring a British Touring Car Championship (BTCC) team offers several compelling advantages for brands. The BTCC is one of the most popular and competitive touring car series in the world, providing unique opportunities for exposure, engagement, and business growth. Here are key reasons to consider BTCC sponsorship:

Broad Audience Reach: The BTCC has a substantial following in the UK and attracts international viewers. Races are broadcast on major networks like ITV4, ensuring extensive TV coverage and digital streaming. 

High Attendance: Events draw large crowds to the circuits, providing direct exposure to thousands of enthusiastic fans. 

Passionate Fans:  BTCC fans are known for their enthusiasm and loyalty. Sponsoring a team or driver can create a strong bond with these dedicated supporters. 

Interactive Opportunities: Engage fans through social media campaigns, fan zones at race events, and exclusive content, fostering a deeper connection with your brand. 

Association with Performance and Reliability: BTCC racing highlights performance, precision, and durability. Aligning with these values can enhance your brand’s reputation. 

Visibility with High-Profile Teams: Sponsoring well-known teams or drivers increases your brand’s prestige and recognition. 

Corporate Networking: BTCC events are attended by business leaders and industry professionals, providing networking opportunities and potential partnerships. 

Hospitality Opportunities: Use race weekends to host clients and partners in a unique and exciting environment, strengthening business relationships. 

Platform for R&D: BTCC sponsorship can involve collaboration on technological advancements, offering a platform to test and showcase innovative products.

Product Placement: Use the BTCC to demonstrate the performance of your products in a competitive setting, enhancing credibility and trust.

Sustainability Initiatives: Many BTCC teams are adopting eco-friendly practices. Sponsoring such initiatives can enhance your CSR profile and appeal to environmentally conscious consumers.

Community Engagement: Support local communities and educational programs associated with the BTCC, boosting your brand’s social impact.

Detailed Analytics: Track sponsorship effectiveness through metrics like brand visibility, audience engagement, and sales impact. BTCC organizations often provide comprehensive data to help measure ROI.

Increased Sales and Leads: Enhanced brand awareness and positive associations can drive sales and generate new business opportunities.

What you get

  • Race car, suit & crash helmet branding
  • Team transport vehicle & garage promotional board branding
  • Articles in motorsport press, trade specific & in-house magazines
  • Race car & driver available at Trade Shows & public appearances
  • VIP corporate hospitality at every race
  • Substantial live TV coverage on ITV, ITV4 & ITVX
  • Press releases & image rights
  • Social media support & interaction
  • Website branding & advertising
  • Online promotions & competitions

Corporate Race Days

At the heart of the racing action, is the race teams VIP hospitality suite perfect for entertaining colleagues, clients or friends at every British Touring Car Championship weekend. You and your guests can look forward to being met at the gate by race team staff and escorted by buggy to your very own fully catered, fully branded, exclusive VIP hospitality area.

You’ll enjoy a fully catered breakfast and 3 course cooked lunch. A live Q&A session, giving the opportunity to speak to the drivers and team principle and a guided grid walk by race team staff. You’ll be able to partake in a garage tour, with a tour of the race car and chance to see what goes on behind the scenes. This is an amazing opportunity to get closer to the action and feel the adrenaline within the pit garage where you can watch the race side by side with the race team and race mechanics.

The Packages

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Main Title Sponsor

  • Company name as the Race Team name e.g. “A Company Racing with WSR”, which would feature on all championship tables, website results and social media standings posts across the BTCC associated channels
  • Lead FULL car livery design – bonnet, doors, boot lid
  • Main logo feature on all communications/displays
  • Company logo on
    • driver crash helmet
    • driver race suit
  • Company logo and branding on
    • race team wear – members of the engineering, pit and leadership
    • on the pit garage display boards on all 3 sides, captured across all  live TV footage and pit garage interviews
  • Company support on  racing web and social content for Company website and social channels
  • Company logo on race truck(s), which travel across the UK for 10 months of the championship season
  • Hospitality at race day (tickets/places to be agreed), featuring breakfast, lunch, afternoon tea, drinks and team and driver presentations
  • Social media posts, with dedicated branding, weekly, including some featuring the driver
  • Driver attendance at an annual company event (location TBA)
  • Driver visits (3) to company HQ
  • PLUS the BTCC media package of ITV4 live coverage, ITVX live streaming coverage  YouTube coverage, TikTok live coverage, social media posts and streams

Lead Sponsor Packages

  • Car livery logo (circa A3 size x4) features in agreed locations
  • Logo feature on all communications/displays
  • Logo on driver race suit
  • Hospitality at race day (tickets/places to be agreed), featuring breakfast, lunch, afternoon tea, drinks and team and driver presentations
  • Social media posts, with dedicated branding, weekly, including some featuring the driver
  • Driver attendance at an annual company event (location TBA)
  • Driver visits (2) to company HQ
  • PLUS the BTCC media package of ITV4 live coverage, ITVX live streaming coverage  YouTube coverage, TikTok live coverage, social media posts and streams

Key Sponsor Packages

  • Car livery logo (circa A4 size x4) features in agreed locations
  • Logo feature on all communications/displays
  • Logo on driver race suit
  • Hospitality at race day (tickets/places to be agreed), featuring breakfast, lunch, afternoon tea, drinks and team and driver presentations
  • Social media posts, with dedicated branding, weekly, including some featuring the driver
  • Driver attendance at an annual company event (location TBA)
  • Driver visits (1) to company HQ
  • PLUS the BTCC media package of ITV4 live coverage, ITVX live streaming coverage  YouTube coverage, TikTok live coverage, social media posts and streams

Other Sponsorship Packages

Other Sponsor packages are available, costs will depend on sponsorship level agreed, call for more information.

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