Tracking Monitoring & Review

With all marketing activitites, the tracking, monitoring and review of all campaigns is critical in evaluting their success and achievements versus the objectives.

From digital campaigns of HTML and SMS, web enquiries, press advert responses and data quality, Path Marketing has extensive tools available to measure response rates, timings, hot prospects and campaign activity rates, in real time, live to our clients.

Today, targeting the marketing budget and activities has never been more important and Path Marketing focuses on just that, delivering robust review processes for all initiatives, which ultimately drives efficiencies and results.

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